Services - OxyBrand
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Services

Wordpress Development

• Landing page
• Website Brochure
• Website Magazine
• 1-Page HTML Website
• Social Media Integration

Backend Maintenance

• Domain & Hosting Setup
• Adwords and SEO Setup
• Website maintenance
• UI/UX recommendation

PLATFORM: WordPress themes and plugins.



Website is a need

Traditionally, the best campaign is a combination of radio, TV, and print. However, it will be difficult for a brand to make it without a website brochure. With smartphones, consumers learn about your products on demand. Approximately 20M websites uses WordPress.

Wix, Duda, or Wordpress? - WordPress Content Management System (CMS) market share was 60% in 2019. Followed by Joomla at 5% and Drupal at 3%. Wordpress was founded in 2003 and Wix in 2006. Despite tons of advertising expenses, Wix shares 1.9% and Duda at .02% of CMS users across the web.

For the eCommerce platform, Shopify tops it at 2.7% and WooCommerce at 3.7%. Interestingly, both these top eCommerce platform are used with WordPress. Point is, the potential of WordPress is limitless because its development is shared by hundreds of thousands of programmers who work together to make this platform constantly better.

Further reading - Shocking WP Statistics

Graphic Design

Packaging Design

• Brand Label
• Brand Naming
• Containers
• Display or Dispense Boxes
• Shrink Wrap
• Silkscreen
• Sticker Label

PLATFORM: Final Artwork in Adobe Illustrator / Photoshop in PC format.



Brand Architecture Overview

Brand architecture is basically your packaging and label design adapted to different shapes, sizes, and materials. Elements in the design are also applied to collaterals and other print materials. The end result is an emotional connection and its usability clear with your target consumer.

Types of Brand Architecture

Corporate brand - The brand uses the company’s name as 'product brand name'.
Umbrella brand - A group of products has the same brand name. Each brand under the same name functions differently from one another.
Sub-brands - Brands that have a parent brand. It is endorsed by the parent brand to pass on as a brand with hereditary attributes.

Identity

• Business card
• Digital signature
• Combination marks
• Icons
• Letterhead & envelopes
• Logotype & symbols
• Signage & directional signages
• Wood-mark (Text-only typographic)

PLATFORM: Final Artwork in Adobe Illustrator / Photoshop in PC format.



Brand Identity Relationship

Brand Identity is a part of Brand Architecture. Mostly applied in a logo, identity branding should convey what the brand represent. The shape, type, and color must create an imprint and generate an emotional connection to those it targets.

Having a logo helps customers remember your brand personality.

Prints

• Brochure Catalog
• Coffee Table Book
• Billboard or Photomurals
• Flyers or Hand-Outs
• POSM (Point of Sale Materials)
• Poster or Banners
• Print Ad

Social Media

• Social Media Branding
• E-Mailers
• Post ad

PLATFORM: Final Artwork in Adobe Illustrator / Photoshop in PC format.



Brand Communication Essentials

A print campaign is an effective way to promote a brand. However, this advertising tradition is transitioning to online and digital platforms. Brand Communication in its broadest definition is a combination of marketing activities that may include printed materials and social media ad.