The first Del Fabric Softener came out in the Philippines in 2004 and rebranded in 2008. The evolution of the Del brand needed to be differentiated from the globally competitive Downy. Ten years later, this product offered the unique “fragrance pearls,” that had to be incorporated into the new look. The brand endorsement of a mother and child was kept, making it Del’s branding tradition.
I was tasked to create the logo and overall identity, art direction (photography), graphic design and final artwork.