The Del Fabric Softener family that was introduced in 2004 has reached its market peak. In 2009, Del found its way into the hypoallergenic market and came out with a first of its kind. Getting the right model was tough but endearing. The baby was the most important part of the label.
Keeping in tradition, the Del Hypoallergenic Fabric Softener was a hit among young mothers.
I was tasked to create the logo and overall identity, art direction (photography), graphic design and final artwork.