Green Cross is the unbeatable alcohol brand in the Philippines. Since the early 1950s, consumers have identified it with one look and moving into a new bottle shape was a great leap. The design adaptation was not easy because of the new FDA restrictions in labelling this type of product. However, the governement limitation gave it a serious look, reinforcing its strong antiseptic personalilty.
I was tasked to design the logo, layout, and develop color differentiation for all the variations, as well as develop and restage sub-brands for the entire alcohol line from 2004, 2008, 2010, to 2012.