L&P Cologne - OxyBrand
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L&P Cologne

lewis pearl face powder
Identity, Packaging
About This Project

Lewis & Pearl was introduced in 2002 as the new rebranding of an existing cologne. It was intially marketed as a baby cologne, directly competing with Johnson’s Baby Cologne, who was the market leader at that time.
In 2006, it was redesigned, and again in 2009 to 2012, ultimately giving way to a a whole new line of cologne for teens.