09 Feb What is Branding
Rebranding in a nutshell
Rebranding is not just a packaging design facelift. It’s giving your logo, label design, and brand communication a new brand-look by changing its font, color, and imagery used to accompany the brand.
Rebranding can be applied to:
1. Corporate Rebranding
2. Product (Packaging) Rebranding
Rebranding involves the following structure:
1. Creating and collecting customer ratings
2. Revisiting demographics
3. Validating mission-vision and objectives
4. Identifying market space and lost market
5. Eliminating negatives, boosting positives
6. Creating your standards
7. Validating through user experience
8. Keywords listing
9. Apply learnings to the design
There are several levels of Rebranding. The most extensive may involve a change in a brand’s logo, name, image, marketing strategy, and communications. It is basically delivering the new message the owners or directors of the company wishes to communicate. It’s a huge task that involves time, manpower, research and flow of cash. Webrandd takes the lesser task and offers what is practical and doable.
A New Image
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.
Rebranding on Logo & Packaging
Most commonly, the first rebranding you may need is a logo facelift. This may also dictate the color of your brand (or packaging). Your logo defines you and give hints to who you are or what you want to be. Once you are clear on how you want customers to perceive your product – you can go specifically on your brand look. If yo